Jonathans Swifts’ Gulliver’s Travels Essay Essay Example

Jonathans Swifts’ Gulliver’s Travels Essay Essay In Joanthans Swifts’ Gulliver’s Travels Part IV he uses a certain character to be his perfect illustration for what the human race should be. With this character he so will compare to the lowest of all existences to exemplify all the mistakes of adult male. These characters in his narrative are called the Houyhnhnms. which have a uniquely similar pronunciation to the word worlds. and the Yahoos. who are the evil animals of this peculiar island that Gulliver has washed up upon. Throughout the narrative as Gulliver describes the people of his place to the Houyhnhnms the reader begins to see how Swift shines a visible radiation on all the mistakes that worlds have ; compared to a Godhead. simple and perfect animal as the Houyhnhnms. Gulliver tries to distinct himself from the Yahoos of this land. who he perfectly abhors. by explicating his people’s ways and demoing they have the ability to ground. unlike the Yahoos. The reader easy begins to see what Swift is seekin g to carry through with his Hagiographas. We will write a custom essay sample on Jonathans Swifts’ Gulliver’s Travels Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jonathans Swifts’ Gulliver’s Travels Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jonathans Swifts’ Gulliver’s Travels Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He lets the reader make their ain premises of the human race. but makes the premise really clear. Within the narrative Gulliver describes how â€Å"his eyes had been opened and enlarged his apprehension. which he began to see the actions and passions of adult male in a really different light† ( puchner291 ) . Gulliver begins to see that the thick tegument. excess hair and long nails are simply the lone thing dividing himself from the Yahoos. This oculus gap is precisely what Swift wants his readers to see and see that there are so many ugly mistakes and useless ways of life in their society. The slow pretense of the mistakes within adult male and inquiring of the ways of world are in complete alliance with the thoughts and ways of the Enlightenment. which was in short. to inquiry everything. As Gulliver’s stay on the island continues. this inquiring and scrutiny of every facet of his former life continues every bit good. The Houyhnhnms. or voices of ground. travel on to oppugn the Torahs of Gulliver’s land. One Houyhnhnms states how he can non even contemplate how â€Å"the jurisprudence which was intended for every man’s saving should be any man’s ruin† ( puchner285 ) . Swift takes a deep pang at the governments’ ways of workings at the clip and merely shows how it is anything but merely and does non do any sense. Swift besides makes a singular point in the way of women’s rights. and uses common since to demo how the intervention of adult females of the clip was wholly foolhardy. The voice of a Houyhnhnms explains how it would be â€Å"monstrous in them to give the females a different sort of instruction from the males† ( puchner298 ) . The Houyhnhnms says how this manner holds no logic. because it would go forth one half of their people merely utile for the delivery of kids into the universe and go forth them good for nil else ( puchner298 ) . Swift does non halt at that place and states how irresponsible it would be to non merely go forth this group inadequate but to so swear the attention and upbringing of their kids with these wholly unqualified animals. His ground here is really sound and unmistakable ; how can you anticipate a society to boom if the elevation of adult male is done by the lowest animal of their society. Gulliver tries to turn out to be different organize the Yokel by the fact that he can ground. The Houyhnhnms can see directly through this and one provinces that â€Å"when a animal feigning to ground could be capable of such outrageousnesss. he dreaded lest the corruptness of that module might be worse than ferociousness itself† ( puchner285 ) . Through the Houyhnhnms response Swift dives into the deepnesss of what world is capable of. He tackles how we may hold the power of ground but have abused it to the full extent and alternatively of like the Yahoos caused devastation outwards on the universe we have brought corruptness into the interior existences of our society. Swift’s Hagiographas in Gulliver’s Travels inquiry the full devisings of world and even the inability of people to make bold to inquiry. The Houyhnhnms are Swifts illustration of how worlds should be but even the Houyhnhnms in their perfectness have a mistake. They have no ability to oppugn any facts or speak of â€Å"the thing which is not† . In Swift’s narrative. Gulliver recants how he remembers how difficult it was for him to acquire his maestro to grok the significance of the word sentiment. or how any fact could be brought to inquiry because â€Å"reason taught us to confirm or deny merely where we are certain ; and beyond our cognition we can non make either† ( puchner297 ) . Swift wants the reader to understand that you must non be afraid to set your ideas and what you have been taught all of your life into inquiry. to non fear the unknown. The Houyhnhnms garbage to believe that there are states outside of their ain island. similar to the manner people refuse to believe that there are sentiments and replies other than their ain that could be right. Fleet uses his narrative Gulliver’ s Travels to light the thought that the universe as you know may non be the best of what it could be. merely as the manner narratives have been used to learn kids lessons at a immature age. In Voltaire’s narrative Candide. his chief character Candide is taken on a journey where he is determined to happen his true love Cunegonde. which he is detached signifier in the beginning of the narrative. Through his journey Voltaire has Candide besides in changeless hunt for any adult male that is happier than he. In the narrative Candide has a friend named Pangloss who is a philosopher. In the beginning of this tale Pangloss provinces that â€Å"there can non perchance be an consequence without a cause† and that â€Å"things can non be otherwise than they are. for since everything is made to function an terminal. everything needfully serves the best end† ( puchner356 ) . Voltaire takes these quotation marks throughout the narrative and commits Candide to oppugn it at every opportunity. but is blinded by pure devotedness to what his friend Pangloss has said and continues to force on. Voltaire uses the comparing of two antonyms merely as Jonathan Swift did in G ulliver Travel’s IV. Voltaire uses the land Eldorado in Candide to compare to Westphalia. Eldorado is the illustration of the perfect universe while Westphalia is full of everything that is incorrect with the universe in Voltaire’s sentiment. In this sacred Eldorado Candide and Cacambo witnesses how the people have no desire or wants for the gems that line their streets. He states that â€Å"the kids of this land must be good trained. since they are taught disdain for gold and jewels† ( puchner381 ) . During their dinner with their host at the hotel Candide tries to utilize the gold for payment but in this perfect Eldorado people are gracious and hotels are made and paid for by the province and they do non necessitate any money. Later Candide begins to inquire about faith and finds that this land has the perfect faith where they do non hold monastics that dictate what they do and penalize them if they do non pattern their faith as they say they should ( putchner383 ) . Alternatively Voltaire describes a faith where people are all of the same head and can fre ely pattern their faith ( puchner282 ) . Once Candide meets the male monarch he finds that this perfect land has no parliament for there was no demand and no prisons but they had a gallery full of topographic points to analyze scientific disciplines with mathematical and physical instruments to assist farther cognition ( putchner383 ) . Here you can see how Voltaire is making a universe that has no biass and is surrounded by the overall bettering and good of the people. Although Candide and Cacambo have found the perfect universe they still are non satisfied. This is a major defect in adult male. to go on to desire even after they have everything they need. In response to this. Candide and Cacambo leave and take all the wealths they need that they assume will convey them happiness but alternatively are presented with calamity after calamity that brings them right back to where they began. Candide so by losing everything somehow is reunited with all his friends and they make it to a bantam farm to populate where Pangloss continues to inquiry. He finds a philosopher that he wants to discourse the â€Å"effects and causes. the best of possible universes. the beginning of immorality. the nature of the psyche. and pre-established harmony† ( putchner412 ) all of which are premier illustrations of some of the chief parts that have been in inquiry during the Enlightenment ; but alternatively Pangloss has the door slammed in his face ; similar to the manner adult male refuses to discourse these really same facet. Pangloss still does non halt inquiring inquiries and doing philosophical premises even to the really terminal of the narrative and after all the awful things that had happened to him. Candide so runs into a Turk that states that most of the clip the people who get involved in others concern. perish awfully ( putchner413 ) . The Turk so continues to state Candide that he and his household cultivate their 20 estates â€Å"and the work keeps [ them ] from three great immoralities. ennui. frailty. and poverty† ( putchner413 ) . Candide takes the Turks words really earnestly and shortly sets out his life to copy the Turks and sets up a garden to cultivate. After run intoing all the people throughout his journey he finds this adult male to be the lone individual happier than him and he had found a manner to do life endurable ; so Candide commits to making the same. Voltaire has much to state through his character Pangloss and Martin. about work forces who choose to populate their li ves working. Pangloss states that â€Å"man was non born to take his ease† and Martin remarks that â€Å"working without guess is the lone manner of rendering life endurable. † Candide eventually has everything that he wanted all on their farm but sees that what he wanted and thought is non any longer what he wants or thinks. Cunegonde has lost all her beauty and he does non love her anymore and Pangloss’s theory does non keep a light in Candid’s’ head any longer. He decides to alter his life and halt desiring more and do a life that is focused on one end ; to cultivate his garden and non worry about the trifles amongst the universe. He so sees clearly that he makes his ain felicity and others do non. The garden will maintain him off from the immoralities in which he has met all his life. He will non hold to desire for nutrient and beg. and he will merely hold plenty for what he needs and non what he wants and this will maintain his head busy and off from ennui. Pope’s Hagiographas differ greatly from Swift’s or Voltaire’s. In Pope’s Essay on Man. he uses poesy to exemplify his philosophical points. The start of his essay provinces â€Å"what can we ground but from what we know† ( putchner345 ) . Pope additions the reader’s attending by merely stating that he is merely traveling to analyze Man. This alone is what the Enlightenment was approximately. to take into history all that you thought you cognize and so inquire yourself. is this truly what I know. Pope goes to inquire the inquiry. are we the lone system or existence? He says to merely â€Å"observe how system into system runs† ( putchner345 ) . How can we be the lone universe is the inquiry he wishes to light in us ; if we merely look at our universe we can clearly see that we are excessively a system within a system and possibly we have a intent within this really sphere. He continues to inquire inquiry among inquiry to farther province. why are we the manner we are? And are we the highest being above all on Earth and if so. should we be in this topographic point? We can see where he asks â€Å"if God has placed him wrong† and should we hold the power over the universe that we do ( putchner345 ) . If God has placed us in this high place so shouldn’t we be perfect. but he describes free will by stating that â€Å"man’s every bit perfect as he ought† and that we are every bit good as we let ourselves be ( putchner346 ) . The Essay on Man discusses destiny and why we do non cognize our ain destiny or more so the really page that we are on in life. If â€Å"had he thy ground. would he jump and play† ( putchner346 ) and go on to populate our lives if we knew how it would all terminal. He gives the reply that hope of the unknown is what keeps adult male traveling. He examines the Indian people. a premier illustration of life in the unknown ; for they had no scientific disciplines to allow them see the planets and the existence but still remained to hold God in their civilization. He said they have a â€Å"humbler heaven† before the Europeans came to suppress their land and torture them for their gold ( putchner347 ) . Pope describes to the reader that pride is our mistake and we blame God for everything when we are non happy. Our pride gives us the right to believe that Earth is for our ain usage. He explains â€Å"why has non adult male a microscopic eye† . his response is simple â €Å"that adult male is non a fly† ( putchner347 ) . Pope wants the reader to see that God has made us the manner we are and we are non meant to see that far ; that we are meant to inspect the Earth non to understand the celestial spheres. He ends his essay by stating that â€Å"all partial immorality [ is ] cosmopolitan good† and that â€Å"whatever is. is right† ( putchner351 ) . This really statement was examined greatly by Voltaire’s work Candide and has been examined by many philosophers and minds even to this really present twenty-four hours. The Rape of the Lock is another narrative written by Pope in which he besides uses poesy to make the reader but in my instance went over my caput. He illustrates a beautiful narrative of a miss named Belinda that his great at playing cards and wins the bosom of every adult male and Sylph she comes across. The Sylphs follow Belinda throughout her full twenty-four hours and Pope begins to demo how adult male has no control over anything that happens ; whether that may be the folding of her arms or the safety of Belinda. Pope may be go oning his theory that adult male has his ain destiny but that he can non cognize it and certain Powers that are out of our understand command our twenty-four hours to twenty-four hours life. That this is the manner things are and it is in our best ability to be happy with the life we are given. Even the just Belinda blessed with all the beauty in the universe is non spared by destinies manus. The loss of her strand of hair in the terminal may resemble the loss of virtuousness and her pride for even the perfect can be brought down. Plants CitedPuchner. Martin. Suzanne Akbari. Wiebke Denecke. Vinay Dharwadke. and Barbara Fuchs. The Norton Anthology of World Literature. 3rd erectile dysfunction. Vol. D. New York. London: W. W. Norton A ; Company. 2012. 269-413. Print.

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buy custom US Education System essay The most urgent need in reforming and amplifying the American education system lies in enriching and standardizing the curriculum. Other requirements in education reform could include introduction of charter schools to compete with ordinary private schools, reconstituting the US teacher workforce will also help in ensuring that qualified and well-motivated teachers can join the ranks. Nevertheless, the curriculum remains the most prominent and urgent education reform agenda in the US. The states education partisans, legislatures both national and state-based, education experts and the federal officials governing education portfolios must join hands in developing a standardized curriculum that emphasizes on developing the innovativeness, genius and creativity of each child in line with the information age. A good curriculum should feature a content scope and sequence that makes dynamic integration of new knowledge with that already available in books as part of the formal course work. This calls for the private sectors and public sector to join hands and pick the best brains that runs the economy and the government, in developing curriculums teaching materials in resonance with the challenges facing America today. This will also call for increased accessibility of software applications and commercial textbooks as part of the pedagogy used by teachers in teaching the curriculum, discipline must also form a core part of the system since how well students are behaved is directly proportional to how well they perform (U.S. Department of Education). To do this, student feedback must continually be included in policy formulation. Buy custom US Education System essay

Chemistry Definition of Ligand

Chemistry Definition of Ligand A ligand is  an atom, ion, or molecule that donates or shares one or more of its electrons through a covalent bond with a central atom or ion. It is a complexing group in coordination chemistry that stabilizes the central atom and determines its reactivity. Ligand Examples Monodentate ligands have one atom that can bind to a central atom or ion. Water (H2O) and ammonia (NH3) are examples of neutral monodentate ligands. A polydentate ligand has more than one donor site. Bidentate ligands have two donor sites. Tridentate ligands have three binding sites. ​1,4,7-triazaheptane (diethylenetriamine) is an example of a tridentate ligand.  Tetradentate ligands have four binding atoms. A complex with a polydentate ligand is called a chelate. An ambidentate ligand is a  monodentate ligand that can bind in two possible places. For example,  The thiocyanate ion, SCN-, can bind to the central metal at either the sulfur or the nitrogen.

Walden by Henry Thoreau Essay Example | Topics and Well Written Essays - 1750 words

Walden by Henry Thoreau - Essay Example The author harps on the self sufficiency while penning down the book which is clearly evident from the lines: â€Å"There is no odor so bad as that which arises from the goodness tainted. It is human, it is divine, carrion. If I knew for a certainty that a man was coming to my house with the conscious design of doing me good, I should run to my life. No- in this case I would rather suffer evil the natural way.† (Thoreau) The paper attempts to analyze Walden with a critical perspective. Once the reader starts reading the book he/she is acquainted with the knowledge of what made the author reside in a cabin made by him by the Walden Pond. The author feels that most of the people in this world spend their time in â€Å"mere ignorance and mistakes† (Thoreau) where the quest is only for acquiring luxuries. The author feels that the labor is wasted â€Å"from excessive toil† where man fails to acquire the â€Å"true integrity†. (Thoreau) But the author makes it clear that he was not a hermit who wanted to spend the time in the nature zealot but he was guided by a set of philosophical set of ideas. The reading of the book reveals the effort of the author in self discovery which was an experiment to learn how to live life. The author approach of life is that to live free and uncommitted as he is of the opinion that â€Å"It makes but little difference whether you are committed to a farm or the county jail†. (Thoreau) He makes a difference between the mortal and the immortal by saying â€Å"In accumulating property for ourselves or our posterity, in founding a family or a state, or acquiring fame even, we are mortal; but in dealing with truth we are immortal† (Thoreau). The reading of the book reveals the author’s education from the nature when he says â€Å"I had more than ever come within the influence of those books which circulate round the world, whose sentences were first written on bark, and are now merely copied from time to time on to the linen paper† (Thoreau) The book reveals the transcendentalism of the author where he emphasizes on the beauty of the nature by describing the sides of the path being adorned by â€Å"the sand cherry with its delicate flowers†. (Thoreau) The sounds of the nature like the bird chirping make the author feel the harmony and pleasure. The author perfectly enjoys his â€Å"strange liberty† (Thoreau) The description of the nature by the author reveals the perfect harmony and joy the author is experiencing. One may be of the opinion that the books deals with the author’s opinion against the modern life settlement and the luxurious life one spends, â€Å"I see young men, my townsmen, whose misfortune it is to have inherited farms, houses, barns, cattle and farming tool† or the authors explanation of the beauty of nature while he explains the â€Å"strange liberty of nature† (Thoreau), but reading of the complete book would reveal that the book is all about individuality, about leading the life one wants without following the conventions, â€Å"The life in us is like the water in the river†. (Thoreau) The book needs a thorough reading and understanding of the reader and reassessing is required as the narrative style is difficult. The initial reading of the book reveals the sarcasm and the wit of the author where he talks about the â€Å"frivolous† (Thoreau) nature of the human kind. The book focuses on

Rhetorical analysis about the westboro church. the link to the article Essay

Rhetorical analysis about the westboro church. the link to the article is on the intructions - Essay Example Among the many freedoms that the American people enjoy, the freedom of speech was the first amendment made to the American constitution and was included in the bill of rights. It is the most fundamental freedom and given priority by the founding fathers to define the American spirit. However, expression of this right is dependent on the individual and the topic under discussion. Sensitive topics attract a lot of debate from different parties who may be in favour or against the ideas that one expresses. Moreover, it is necessary to realise that the universe is not homogenous in its views and, it is through this that the world grows (Werhan, 8). The expression of this freedom can lead to overexploitation, which is punishable by law in cases where the law refers to it as hate speech. In such cases, it leads to issuance of verdicts when expression of this freedom causes emotional or physical damage when directed to parties who may not be the right receivers of the blame or the doers of such an act. However, radical means have to be within the limits of the constitution if they are to be used to express freedom of speech. This will attract no punishment because this freedom is enshrined in the American constitution. This calls for consideration of the extent to which individuals can exercise their freedom of speech because of the many fatalities that have resulted due unnecessary blames and pressures exerted on an individual who is purported to go against moral standards. This piece of writing is addressed to learned individuals in the American society because this writer applies impartiality in addressing the freedom of expression. This is because the writer does not give limitations on exercise of their freedom of speech. He only exposes all sides of this freedom and gives the reader an opportunity to decide their stance. The general American population does not have adequate knowledge about the bill of rights.

Theodore Roosevelt and Progressivism :: American America History

Theodore Roosevelt and Progressivism Despite the criticism of their reform efforts, Presidents Theodore Roosevelt and Woodrow Wilson's commitment to and success in achieving national reform made them successful progressive presidents. There hasn't yet been a presidency that didn't receive criticism, with or without justification. Roosevelt in particular, received a lot of praise and criticism for his successes and failures. Overall, however, both Roosevelt and Wilson acknowledged and were committed to bringing about changes during their presidencies. They were both good presidents for the Progressive Era. President Roosevelt was deeply criticized during his presidency. Robert La Follette, the Republican leader of Progressivism before Roosevelt, was one of Roosevelt's biggest critics. In his Autobiography: A personal narrative of political experiences, he talks about Roosevelt's reform policies, particularly his position on the Anti-Trust Law and his trust strategy in general, and how he didn't solve the problems, but only increased the growth of monopolies and the power of business (Doc E). There were also many political cartoons published which criticized Roosevelt's policies. One in particular pictures Roosevelt singing loudly his Progressive fallacies, with La Follette sulking in the background (Doc G). There was justification to criticize Roosevelt. Although he was infamous for his "square deal," taking on trusts, he busted only about half as many trusts in twice as much time as President Taft later did. The cases he did take on were high profile, and he was noisy about them. Also , he may have only fought trusts because he thought it would be riskier to ignore them. Woodrow Wilson also had policies that were controversial, and the extent of his progressivism can be questioned. Wilson's progressive attitude didn't extent to many areas. For example, he didn't reform the way government corruption occurred. He would even encourage this by giving his friends rewards and punishing his enemies. He operated on a minimal spoils system. He was also quite racist. His reform policies didn't extend to African-Americans. He appointed many Southern racists to his cabinet and was strongly opposed to black suffrage. He considered enfranchisement an evil. Wilson also didn't want to reform social injustices. Offering no support for the ratification a suffrage movement, Wilson preferred state action for women's suffrage. Child labor was another issue he considered a state matter. Reform was something Wilson only considered on certain issues. Despite questions of motive and success, Roosevelt can be considered a successful progressive president and reformer.

LVMH: Managing the Multi-Brand Conglomerate Essay

1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader in some markets and has a decent market share in others and aims to be the leader in the luxury market as a whole where the elite customers can recognize its brands from all of its product ranges and the company plans to build brand loyalty within those customers so that a customer who chooses LVMH for watches for instance, is also inclined to choose an LVMH product for wine and spirits. Diversification also spreads the company’s costs over a number of brands and the revenues as well so that it can always insure good rate of return for investors. 2. For a company like LVMH to compete on a scope that includes champagne, jewelry, fashion, cosmetics, and retailing is logical and even necessary for it to keep a competitive edge because its competitors have implemented the same strategy to fight for market share in the luxury market in all of its segments. The company’s policy aims to build the idea in their customers’ heads that they can always expect the same consistent high-end quality when choosing any brand that is owned or associated by LVMH and since elite customers, or simply customers looking for some products for luxury living, usually want to wear high quality jewelry to match their high quality fashion wear or even enjoy the consumption of high quality spirits, they can always have the brand image of LVMH in their heads because they expect that the quality of the jewelry or the wine will match the quality of the fashion wear they are wearing. 3. LVMH adds value to its different businesses by passing down the know-how that made its original products timeless to the brands that are relatively newer so that quality is consistent throughout its different brands. The company does this through human resources departments that have  an eye for talents for design as well as the right people to learn the company’s policies and to implement them so that the functioning of the group remains consistent. The value chain for LVMH begins with purchasing raw materials for them to create their product, which of course, they have gained expertise and leadership even in some segments. In operations, handled extensively in France and Spain, they strive to compete for cost leadership. Next comes logistics, which is mainly sea routes and they strive to have their products delivered in timely fashion so they can meet customer demands which sometimes exceeds supply knowing that creating high-end luxury products is time consuming. Next is marketing, where they always depend on their brands’ historic qualities to promote themselves to already-loyal customers and to newer customers seeking luxury goods. Finally, in service, human resources can always insure the best retail outlet partnerships and good sales and after-sales services. 4. In general, LVMH have their value chain synergized whether purchasing, operations, technology, sales and marketing, distribution, and services but since their multi-brand strategy is highly decentralized (this is due to the belief of keeping the independent identity of the brand and its creative process), but technology can be best synergized in this sense only to control quality and oversee the creative process while at the same time assuring the creative processes remain independent and well-backed. 5. LVMH’s core competence begins in its product and service quality which is history timeless and is already infiltrated the luxury market as a whole either as a market leader or a strong competitor for market leadership. This alone gives the brands a strong competitive advantage and attractiveness. Another core competence is innovation. LVMH’s brands and smart brand acquisition strategy has seen it house some very important fashion labels that are historically known for innovation (Luis Vuitton, Givenchy, Tag Heuer etc†¦) as well as hiring some of the most world-renown designers (example: Marc Jacobs). With this in customers’ minds, they can always expect innovation from the company’s already established brands as well as their newly acquired or marketed brands. LVMH organizes training and skills development seminars that ensure they always remain competitive and leaders in innovation, creativity, and luxury appeal. Their controlled distribution  networks, extensive marketing activity, and their presence in all the luxury markets also gives the company as a whole a competitive edge. 6. LVMH has exploited its core competence in its various diversification moves and strategic acquisitions in a very reasonable and logical manner. The diversification moves have remained consistent with the company’s image because it has diversified only into markets and products which the company viewed as â€Å"luxury† in the eyes of the customer. The company has enough knowledge of the market and they know customer tastes and behavior and it also uses the existing infrastructure to promote their diversified products. The same can be said about the strategic acquisitions as they usually acquire a brand based on its fit with LVMH’s existing product lines or if that is not the case, they may acquire a brand for a certain characteristic or asset they think they need to gain more competitive advantage which may be used either in the newly acquired brand or their existing brands. It is also important to note that newly acquired businesses have greatly contributed to the company’s revenues over the recent years and shareholders have, as well, benefited from the diversification strategy of LVMH. 7. LVMH manages its diversified empire by implementing a decentralized management strategy to manage its many diverse brands. Most of them enjoy a great deal of autonomy because in the fashion business, which depends on creativity and innovation, the creative people must be given freedom for their work to become a hit and not a miss. Headquarters ensure quality control and financial backing for newly acquired brands that have near future potential. LVMH manages a very diversified product portfolio with star brands in the fashion and leather goods and to some extent the watches and jewelry brands. They have cash cows in the wine and spirits brands and in selective retailing. They have however question marks in the perfumes and cosmetics lines. The cash cows look to remain that way and not become poor dogs due to the timelessness of LVMH’s products in history and their portfolio of star products are diversified and positioned in the market in a way that capitalizes on the industry’s growth. As previously mentioned, LVMH manages people with a human resources department that organizes skill developing seminars as well as inter-product seminars to strengthen the  brand’s philosophy in its people and to motivate them to work always in that manner. 8. As previously noted, LVMH has a strength in its synergies due to its existing infrastructure regardless of its diversified brands, newly-acquired brands, and global presence where it is normal to form synergies in the value chain in order to have consistent quality and timely delivery of products as well as maintaining the same level of excellence in sales, marketing, and after sales services. Their selective retailing of course, is the main reason for delays in case of unexpected high demands and in high costs, but since it does not sacrifice its core competency in delivering always high quality luxury products. 9. Some synergies that can be identified and exploited by LVMH include overlapping technology across all its diverse businesses including e-commerce and to implement technology developments into some of its brands which have long been run in a traditional way. Operations are normally overlapping due to the nature of luxury goods and this can be further exploited to include wine and spirits product lines to include better synergy in marketing and sales for this product line. Luxury products are normally sold in similar markets therefore they can always demand a premium price since they target premium customers and this will always be to the company’s advantage and it should not back down from this pricing policy. This product placement and premium price it demands makes it easy for LVMH’s different diverse businesses to overlap and cross-sell its diverse luxury brands. 10. Bernard Arnault’s diversified strategy and his acquisitions under LVMH have been, in general, fruitful and this is evident from the fact the new acquisitions are contributing significantly to the revenues of the company and the growth is sustained in existing markets and is positive in new markets. It is normal, when implementing such a strategy, that some strategic moves may not always be fruitful but the company can afford to pull the plug on brands that are not performing as expected due to the large diversification in all departments that the company enjoys and the existing  infrastructure and operations chain which won’t be harmed in this case. The company’s image is still regarded by the customer as it was historically and the elite customer can still relate to its fresh acquisitions and above all the shareholders are satisfied with the financials of the company so, all in all, as long the management is remains overlooking the creative processes and the company satisfies its strong creative people, the strategy looks to be sustained. 11. LVMH is recommended to continue adding to its already impressive product portfolio by keeping sight on appealing brands that fits its brand image. However, luxury businesses that are not core to its image should be divested from such as the mass retailing and media businesses and it should focus on its core product lines. Also, management should be patient with brands that are initially underperforming because over time, they may build their own reputation and become hot sellers and this move is in line with the company’s philosophy of timelessness. LVMH should also have back-up options in creativity in the form of protà ©gà © designers in the case of head designers leaving or disagreeing with management policies because at the end of the day, in the luxury business it is the combination of innovative design as well as high quality that affects the bottom line sales and revenue. 12. SWOT Analysis: Strengths: Diverse and powerful product portfolio in the luxury market – historical significance of the brand image – Strong distribution channels and strong relations with retailers due to the brands’ influence – Consistency in launching new products and acquiring new businesses – High-end quality control Weaknesses: Selective retailing business questionable with underperforming returns – Competitiveness within its own brands weakens some of them against competitors Opportunities: Entering new markets and expanding into new countries –  Marketing and advertising more aggressively Threat: External economic impacts (price deflation, decrease in consumer purchasing power†¦) – Imitator brands and cheap knock-off products – Focusing on one brand and neglecting other brands with big potential